On June 6, UCWeb Inc., a leading mobile internet company and part of Alibaba Mobile Business Group, announced its strategy for 2016 in New Delhi, with the launch of UC News App and an upgraded UC Browser. In a first, UC News is an app launched by the company, meant exclusively for India. UC News is powered by big data technology and is a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go.
UC Browser’s usage data shows 73% of its 80 million MAU are tagged as “News Feeds Consumers”. On an average, each UC Browser’s Indian user consumes 6 pieces of news/feeds per day.
Commenting on the new strategy, Kenny Ye, General Manager of UCWeb, Alibaba Mobile Business Group said,
Digital content consumption is on the rise and the challenge is how we can customize, curate and present diverse content to users. Content providers face difficulties in distributing content of different formats, while consumers are swamped by an information overload. Our answer to these challenges is to position ourselves as a content aggregator. The newly launched UC News and upgraded UC Browser for India are two contemporary products embedded with the aim of content aggregation.
The revamped UC Browser also features UC Cricket, an in-app, all–in-one cricket content hub.
Big data-driven UC News: A smart way to access and consume content:
UC News offers a platform that brings together both traditional and new media content creators in a single place, and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser. UC News is an easy to use app, and features a unique and highly user-friendly interface. It is a one-stop source of trending and curated news content covering all the popular categories of news with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humour, etc.
UC News tracks and matches the trending keywords on Facebook and Twitter, and decides on the trending topics before recommending them to the user. UC News also allows users to customize content subscription, as they can choose any kind of content they wish to consume.
What is UCWeb?
UCWeb Inc. (UCWeb) is a business within Alibaba Group’s mobile business division and a leading provider of mobile internet software and services. Since its inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. UC Browser, the flagship product of UCWeb, is compatible with all mainstream operating systems and available in 11 languages including English, Russian, Indonesian, and Vietnamese. As of March 2016, UC Browser had reached 400 million Monthly Active Users worldwide. Additional information about UCWeb and UC Browser can be found at www.ucweb.com