YU, after its successful one year, became the No. 1 online smartphone brand by selling more than 2 million handsets. Today, on the 31st May, YU has finally launched its most awaited smartphone ever – YUNICORN, the flagship for 2016. The main highlight of this phone focuses towards the brilliance in the user experience that is created with the relationship between YU’s new software and its hardware. Priced at a compelling tag of Rs. 12, 999/- YUNICORN will be exclusively available on Flipkart. The first flash sale is scheduled on 7th June- 2 PM onwards not forgetting to mention that the registrations start today from 2PM onwards. The build gets enhanced with special Rose Gold edition giving the device the most iconic look ever. Infused with magnesium, the metallic back looks better with use and does not fade away like other devices.

On the hardware front, the display is a 5.5inch FULL HD, powered with a Mediatek Helio P10 processor, 4GB RAM, a fingerprint scanner that is as quick as 0.2 seconds (at the front), 4000 mAh battery, 13MP rear camera and 5MP front camera and a lot more to target the consumers who are looking for a seamless smartphone experience backed with an impeccable design language.

The phone will come pre-installed with its latest service “Around YU version 2.0”. This service is integrated with the launcher and is accessible with just swiping to the right, directly from the main home screen – A great service for people looking for some serious hustle. The app even haS the support of consultations with a doctor, booking a cab with just a few taps and much more.

The phone’s internal is buffed with 32GBs of free storage to use. Alongside, YU has partnered with MiMedia to give unlimited storage through its social Cloud to feature in some extra space. It will power the smartphone’s native phone gallery and provide users with some new and unique features.

Commenting on the launch Rahul Sharma, Founder, YU Televentures said

With YU, we stepped out to challenge the set norms, and it has been a great journey for all of us, which has seen us receive great support from our community, partners and consumers to make YU as the leading online smartphone brand in less than a year. With YUNICORN, we are integrating a great hardware with meaningful innovations that directly address ever evolving consumer needs at an unmatchable price point